Twitter is an incredible tool for marketing your blog or business, but only when used the right way.
An inactive Twitter account is as bad for your blog or business as no account at all, so if you’re going to use Twitter you should make sure to post regularly and post interesting, useful things for your target audience.
So here are 10 ideas for things you could post on Twitter:
1. Links to your blog posts and website.
Ultimately your aim on a blog/business social media account is to promote your own content or products. The key here, though is moderation. If all you post is links to your own things then you will only get limited interest and engagement from the Twitter community (those who are interested in your content or product), as it can appear a bit spammy and off-putting.
Imagine if in real life a person just turned every conversation back to themselves and their blog. How annoying would that be? So don't be that guy on Twitter! Intersperse your self-promotion with other things from this list, although of course you should be posting your own links and promoting yourself too.
2. Links to other people's posts.
A great way to provide useful information to your followers without being all ‘me, me, me!’ is to link to other people’s posts. As a blogger or business person you should be reading around in your industry or niche anyway, so this is super easy to do. If you read a post you like or find useful, just click on the tweet button and share it with your followers. You could even write a few words on why you found it so helpful!
3. Retweet other people's links.
Another easy way of sharing other people’s content is by retweeting their own links to their posts. People love being retweeted, and this is a really quick and easy way to give more value to your followers and help promote other people’s work.
4. Inspirational quotes.
Another thing you could tweet is relevant or inspiring quotes. As I’m a book blogger and writer, I personally tweet a lot of quotes about books and writing, as well as general inspirational quotes. I use Canva to create quote images (in my brand colours) to go with them, as it is a commonly known fact that people are more drawn to Tweets accompanied with an image.
I just think a good motivational quote is a nice thing to stumble across when scrolling through your Twitter feed, and they tend to earn a lot of likes.
Interaction is super important on Twitter, and talking to other people is a great way to grow your account and network in your niche or industry (or just generally make friends!). An effective way to encourage interaction on Twitter is to ask questions, as this give others an easy opportunity to get in touch with you and start a conversation.
It’s also a great way to get feedback from your target audience and find out the kind of things they want to know more about or are most interested in.
6. A response to someone else's tweet.
You could also get involved and encourage some interaction on your account by answering other people’s questions or replying to other people’s tweets. Whilst it can be nerve-wracking to put yourself out there, doing this shows that you’re friendly and want to build relationships with others, and people respond to that.
7. Updates on your current projects.
If you’re working on something at the moment, why not share it with your followers? Clearly, they’ve clicked the ‘Follow’ button because they’re interested in what you do, so why not keep them updated? So if you’re a blogger you could write about the upcoming blog posts you’re writing, so anyone interested in that topic knows to keep a lookout for your latest post, or if you have a jewelry making business you could show what you’re currently making.
By giving people a bit of a ‘behind-the-scenes’ look you’re making them feel closer to you, and as if they know you better.
8. Humourous observations and musings/things people can relate to.
An important thing to bear in mind when using a Twitter for a blog or business as opposed to a personal account is that you want to appear professional…but that doesn’t mean robotic and with no personality.
You want to let your followers know that there’s an actual person behind the professional-looking blog or business, and one way to do that is by injecting some personality into it. If something funny happens to you whilst you’re out and about, you could post about it, or tweet funny memes relating to what it's like being a part of your industry.
For example, I’m a freelance writer, aspiring author and book blogger, and so on my Twitter account, I’ve been known to reference amusing things to do with the life of a writer and bookworm. In fact, there are specifically dedicated hashtags for these sorts of musings (#writerproblems and #bookwormproblems) on Twitter, and so getting involved can really help your visibility in that community.
9. information about events, competitions, and courses in your niche or industry.
If you know of or are planning to attend any upcoming events you could post about it on Twitter and let other people know about it. Events organizers and competition runners always like the publicity for their event or competition, and you’re sharing something your followers might be interested in. So everyone wins!
10. Facts and helpful information about your niche or industry.
Your aim in your Twitter account, as well as your blog, is to provide value for your followers, so providing useful, interesting titbits of information is a great way to do this. Updating people on the latest goings on in your industry or blog niche is helpful to people, and shows them that you really have your finger on the pulse.
So If you’re planning to set up a professional Twitter account, or are feeling lost as to what to post on your existing account, I hope you’ve found this list useful. Twitter is an incredible tool for connecting with others and getting your face and your blog/business out there into the world.
So what do you think of my suggestions? If you already use Twitter to promote your blog or business, what sort of things do you post? Any things that you see being posted that puts you off a blog/business account?